From the perspective of Remade, it will affect the second-life market and force price readjustments but that always happens when Apple launches a new product. Countering that, it will generate more iPhone stock in due course and focuses attention on the sub £500 iPhone market, which is where Remade operates.
Specs are most similar to the iPhone 8, but with a faster processing and more sophisticated camera, I’m pleased Remade doesn’t have a lot of iPhone stock bought at yesterday’s market rate.
At £419 for the 64BG model, it’s a superbly specc’d smartphone at a fantastic price but it’s still £120 more than a Remade iPhone 8. £120 is a lot of money, especially for - essentially - two features many people don’t need and won’t notice. You’re either paying a 40% premium for an Apple iPhone SE over a Remade iPhone 8, or you’re saving 30% by buying the Remade product. Either way, Remade is offering a fantastic deal for an excellent quality, top of the range second-life product.
The savings multiply if you’re buying for your family, for parents and children. Take full advantage of Apple’s Family Sharing package (and to overcome not having a clue how to help said parents or kids navigate an Android device).
I love Android products to be honest – there are some things better about them – being able to set up the phone how you want it, better 3rd party App experience for sure (try WhatsApp back to back if you don’t believe me), but the Apple way does do the connection thing very well indeed. Better than anyone else by some distance, in fact.
But probably more importantly, and I speak here as an environmentally conscious consumer not as a Remade representative: the environmental impact and carbon footprint of a remanufactured iPhone is a fraction of a new iPhone. Apple hasn’t yet published the environment report for the new SE but the manufacturing process alone of a new iPhone 8 creates a carbon dioxide equivalent of 47.2kg. Remade’s remanufacturing process creates the equivalent of 7.9kg of CO2. That’s an 80% saving in greenhouse gasses by buying a Remade iPhone.
+ 20% of the environmental impact (and an ‘I care about the environment’ virtue signalling badge)
+ guaranteed premium quality, top of the range second-life handsets that have undergone a standardised, industrialised remanufacturing process
+ 12-month warranty as standard, with options to extend that to 18 or 24 months for a nominal fee
= a fantastic value-for-money deal for all consumers looking for a new-to-them iPhone
The iPhone SE is great news for Remade, the market, and consumers everywhere.
Copyright MuirRedfern Ltd. 2020