Boosting the performance of funded, technology-enabled companies.

Taking companies to market in the UK; delivering international expansion through our global network.

Building pipelines; creating visibility and loyalty; implementing high growth strategies.

OFFEring

MINIMISING RISK. MAXIMISING SUCCESS.

Demonstrable track record in commercialising new technologies.

Tailor-made programmes for your pilot, launch and expansion into new sectors and new markets.

A straight-talking, results-focused partnership geared to accelerating your success.

50+ years' combined business, operations, sales and marketing experience.

Extensive network of contacts - with a reputation for opening doors and breaking down the barriers to success.

SIX CORE COMPETEncies

Market Intelligence
Business Modelling
Supply Chain Optimisation
Proposition and Brand Development
Marketing Communications
Sales and Distribution

CUSTOMER-CENTRIC CONSULTANCY OF EXCEPTIONAL QUALITY

Business plans
Resource planning and allocation
Omnichannel management
Market, competitor and stakeholder mapping and benchmarking
Customer segmentation and journey mapping
C-suite mentoring
Product and service roadmaps
Supply chain design and negotiation
Pipeline development
Distribution networks
Sales

Brand creation and development
Corporate, brand and investor collateral
Go-to-market and marketing strategies
Marketing campaigns
Internal and external communications
Customer relationship management
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FOUNDERS

EXPERTISE. INFLUENCE. KNOWLEDGE.

Nick Muir

25-year career working predominantly in technology-related industries.

Former GM of Motorola UK and Ireland and member of both European management and Lenovo integration teams. Piloted the European change management programme and delivered record sales results.

Former CEO of multi award-winning tech start-up Wileyfox.

Expertise in go-to-market implementation, business management, organisational structure and supply chain. Specialist in consumer technology, retail, virtual distribution and sales acceleration.

Kevin Redfern

25-year career working as a consultant for leading, global marketing agencies, and for clients large and small. Diverse range of sector experience but predominantly in technology and telecoms.

Promoted to management board of top 10 marketing agency and seconded to Mitsubishi Electric Telecom as acting marketing communications director, Europe, before age 30.

Expertise in value- and benefits-rich propositions and building brands layered with business, lifestyle and emotional relevance. Specialist in consumer technology, marketing communications and international brand development.
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EXPERIENCE

Start-ups. scale-ups. blue chips. unicorns.

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CASE STUDIES

INNOVATION. disruption. TRANSFORMATION.

wileyfox

Built company around a market disrupting, value-for-money customer proposition.

Designed company structure; hired in-house team.

Recruited tech partners to deliver excellent quality products and services.

Sourced and developed supply chain.

Negotiated and closed channel partner deals and distribution agreements.

Achieved year one turnover of £30m+.

Flagship phone was Amazon’s best-selling mobile for over 12 months.
'We wanted an industry heavyweight for the role of CEO. We headhunted Nick because of his track record and reputation for tenacity and entrepreneurial leadership. He took Wileyfox from a project name to a fully launched, trading and highly successful start-up in less than 6 months, with sales significantly higher than forecast.'
Suresh Radhakrishnan, Investor

Created brand architecture and messaging, brand narrative, launch collateral and content.

Market disrupting brand and marketing communications strategy. End-user profiling. Multichannel agency briefings across marketing mix.

Media and social media management.

Launch led to unanimously positive response and coverage from media and influencers.

Named Mobile News' 'Challenger Manufacturer of the Year' six months after launch.

'In introducing Wileyfox to the world, we were committed to finding partners who could think differently, be excited by what we were aiming to achieve, focus on success and work around the clock to make it happen. Kevin delivered just what we were looking for. Impressed by his infectious energy and assured in his deep understanding of how brands evolve, we gave him the job of helping us in those critical early months. Outside of his creativity and commitment to keeping the brand on track he is a strong leader and particularly helpful in managing multiple stakeholders.'
Victoria Denman, former CMO

MOTOROLA

Created and led largest division in Europe, to rebuild Motorola Mobility's direct-contact team for Regional Operators across Europe.

Reinvigorated Motorola brand in UK and Ireland; motivated the UK and Ireland team to greater success.

Implemented (UK and Ireland) business-wide change management programme; positioned UK and Ireland at heart of European Leadership Team (ELT).

Placed product innovation at heart of business.

Overhauled sales, marketing and CRM strategies, creating highly targeted, omnichannel campaign to drive business development and product opportunities.

Highest achieving member of ELT, delivering marketplace growth of over 500% year on year.

Secured market shares of 6% in Smartphone category and 15% in SIM-free handsets.

Success positioned UK and Ireland at heart of ELT.

'Nick is a uniquely positive leader. His tireless energy coupled with his ability to engage those around him with his vision made him a stand-out country GM. He was particularly skilled in driving cross-functional teams to effectively support successful market and customer outcomes. Whatever the challenges faced, he approached them in a pro-active and solutions-oriented fashion and was a natural leader. I recommend Nick without hesitation.'

Gareth Griffiths, former Senior Director, Operations

TE3

Groundbreaking inaugural product co-developed with health, sports and fitness experts. Lack of product understanding from investors and potential customers caused sluggish sales.

Segmented the market; built business cases per segment and created a benefits-rich customer proposition; remodelled the business around services, not technological function.

Within eight months of working together customer acquisition has begun to skyrocket (before the implementation of the sales and marketing campaign).

Customers include globally-renowned elite sports teams and national sporting bodies. Pilots are underway with government departments and nationwide fitness providers in the US and Finland.

Investment specialists estimate TE3’s value tripled in the first half of 2019.

'Working with Kevin has transformed our business, turning our business model upside down. He encouraged us to think of TE3 as a concept-driven service business, built around our customers’ needs and how our technology benefits them. This was a breakthrough. It created a common thread across the business. It informed our operational structure. It brought clarity to what we’re selling, helping us communicate much better with investors and customers. It led to a completely different (and potentially more lucrative) revenue model. And he is a pleasure to work with - patient, flexible, easy to talk to and full of workable ideas.'
Ari Laakkonen, CEO

GARDINER FOOTSURE

Tasked with disrupting the retail industry and affording Gardiner Bros demonstrable competitive advantage.

Developed a white label, market-ready inventory and ordering system with API potential.

Stress-tested processes; produced an easy-to-understand, customer-centric implementation and cost/benefit study to outline process flows, internal resource requirements and resulting commercial opportunities.

Results-To-Date include a wide-ranging, realistic, multi-million GBP pipeline.

Delivered deal with major global retailer.
'Nick's track record is entirely in tune with his output - he understands and addresses business requirements, from strategy through to execution, delivering against an already high expectation.'
James Gardiner, CEO

BUSINESS FINLAND

Adjusted and developed the value propositions of Finnish health tech companies on the Gateway UK programme, to give them greater resonance and traction with potential UK customers.

Ran presentation training and media training workshop.

Showcased Finland’s world-leading prowess in healthcare by creating inspiring media stories to position Finland as a global hub of health tech innovation, e.g. digitalisation of health services through Mental Health Hub and Finland’s pioneering national virtual hospital; revolutionising health and social care provision through root and brand structural reform; a unique genomic ecosystem for world-beating medical breakthroughs.

Took accomplishments of Helsinki University Hospital to new, UK and global audiences.

'Faced with impossibly short deadlines, Kevin was driven and showed rare levels of commitment and enthusiasm and the feedback from the Gateway UK companies was exceptionally good. In addition to his professionalism, adaptability and knowledge, he quickly understood their businesses and technologies and was able to offer valuable guidance on how best to present their offering. I warmly recommend Kevin to any company needing a fresh perspective on how to position itself.'
Kari Kataja, former Programme Manager

MOZAIQ

Re-engineering Mozaiq's proposition and marketing materials in advance of a significant period of change.

Established priority target geographies and industry verticals, creating Qualified Carrier and Service Provision segments to support CXO and Director level targeting across new European markets.

Developed platform-centric revenue streams and business development programme.

Built a qualified, demonstrable pipeline to deliver credibility to investors.
'Nick is a highly focused individual with considerable influence across multiple technology marketplaces. His focus is on building successful partnerships and aimed at solving our business challenges strategically and creatively. He brought dynamism and energy to what can otherwise be a difficult area, designing approaches and arranging sales-driven introductions at the highest level.'
Pascal Pierron, Sales Director

INFINOX

Change in ownership required a new name, visual identity, brand architecture and website / trading platform to be implemented within five weeks.

Visual identity built around bull imagery, for continuation from Go Markets’ identity.

Website and trading platform stripped back to improve the customer journey and trading experience.

Brand narrative developed to support new business strategy and expansion in the Chinese market.

'Working with Kevin is always a pleasure. He has the rare ability to truly put himself in your customer's shoes, to understand what they’re buying and buying into, which provokes debate and jolts you, the client, out of your comfort zone. Then, somehow, he brings everyone together, to a shared, customer-centric understanding and vision. I recommend him highly and look forward to working with him again.'
Peter Karsten, former Commercial Director
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